FuseClub Rewards Sweepstakes

ROLE: LEAD

  • Scripted, storyboarded, directed, and shot the full video.

BRIEF OVERVIEW

Created video promotion for our loyalty rewards program, expressing legitimacy of the sweepstakes and encourage travelers to join the program. The video was shared across Instagram, LinkedIn, email, and internal channels.

CHALLENGE

Travelers often hesitate to join loyalty programs if they don’t believe rewards are real. Our goal was to build trust and excitement around the program by visually demonstrating that bonuses were actually given.

PROCESS

  • Storyboarding and scriptwriting to plan messaging and pacing.

  • Scouted locations and photographed potential shots for composition (previsualization).

  • Shot and directed video in-house, experimenting with angles and framing to maximize engagement.

Results / Impact

  • Likes: +180% vs. average post

  • Reshares: +33% vs. average post

  • Sends: 167% vs. average post

Reflections / Takeaways

  • Short-form social media video should leverage trends for engagement while staying true to brand voice and showing authenticity to our audience