Fusion step challenge

ROLE: LEAD

Directed visual execution and scripted the video promoting the company-wide Step Challenge.

BRIEF OVERVIEW

Created a promotional video for our internal Steps Challenge to encourage health, fitness, and engagement across both internal and external audiences. The video showcased the competition, highlighted participants, and reinforced a positive, active company culture.

CHALLENGE

The goal was to boost participation and engagement while promoting wellness as part of our company culture.

PROCESS

• Collected stats from social media and the fitness team to highlight program participation and outcomes.

• Scripted and storyboarded the video to plan pacing, messaging, and key highlights.

• Directed visual execution, experimenting with composition, graphics, and motion to make results engaging.

RESULTs

• Video engagement exceeded typical posts, increasing awareness and participation.

REFLECTIONS / TAKEAWAYS

• Highlighting real stats and participant stories increases authenticity and engagement.

• Visual storytelling can turn internal initiatives into shareable content for external audiences.

• Coordinating with multiple internal teams (social, fitness, HR) is key for accurate and compelling messaging.