Legacy in hand

ROLE: LEAD

Scripted, animated, and produced the launch video, collaborating with voiceover talent and managing visual assets to introduce the brand and movement.

BRIEF OVERVIEW

Created a brand launch video for a Nebraska Cornhusker fan movement. The video explained the meaning behind the logo, the culture surrounding the hand symbol popularized by Coach Matt Rhule and Husker football players, and how the symbol represents pride and unity among fans and students at the University of Nebraska–Lincoln.

CHALLENGE

The goal was to introduce a new cultural movement in a way that felt authentic to Nebraska football culture. The video needed to educate viewers on the meaning behind the symbol.

PROCESS

  • Wrote the script and structured the narrative to explain the meaning of the symbol, the movement, and its cultural relevance.

  • Collaborated with voiceover talent to bring the story and tone of the brand to life.

  • Edited photography and visual assets to support storytelling throughout the video.

  • Gathered and verified usage rights for imagery used in the production.

  • Animated and compiled the final video to serve as the kickoff piece for the brand launch.

RESULTS

  • Served as the primary launch video introducing the movement to the audience.

  • Helped establish visual storytelling and tone for the clothing line and fan initiative.

REFLECTIONS

  • Cultural storytelling can significantly strengthen brand launches when tied to shared identity and community pride.

  • Motion and narrative are powerful tools for explaining brand symbolism and rallying audiences around a shared movement.