CHI CENter ads

ROLE: DESIGNER / VISUAL LEAD

Executed visual direction for animated ads at the CHI Center in downtown Omaha, supporting brand promotion and encouraging potential healthcare travelers to engage with our services.

BRIEF OVERVIEW

Created animated ads to enhance Fusion’s brand visibility across digital channels, aligning with overall marketing objectives and corporate branding.

CHALLENGE

Project led by Creative Manager with input from multiple stakeholders. The challenge was to translate strategic goals into compelling visuals that would resonate with healthcare travelers and maintain brand identity.

PROCESS

• Developed visual concepts and executed animation for social and digital channels.

• Collaborated with stakeholders to ensure messaging aligned with brand guidelines.

• Applied motion, typography, and graphic elements to enhance engagement and clarity.

RESULTS / IMPACT

• Animated ads supported ongoing brand promotion campaigns.

• Contributed to consistent, professional digital presence across channels.

REFLECTIONS / TAKEAWAYS

• Clear communication with stakeholders is key for executing brand-aligned visuals.

• Collaborated with external vendors to determine the correct dimensions and specifications for each ad format, ensuring smooth production and accurate delivery across channels.