Fusion medical staffing app release

ROLE: LEAD

Directed animation for the app release walkthrough, collaborating with voiceover talent, UX/UI, and development teams to ensure accurate and engaging presentation.

BRIEF OVERVIEW

Created an animated walkthrough video for the launch of our app, designed to educate users on key features and encourage downloads. The video was deployed across social media, email campaigns, and internal and external channels as part of a broader launch strategy.

CHALLENGE

The goal was to communicate the app’s functionality clearly and concisely while maintaining an engaging visual style. Accurate portrayal of the app’s UX/UI was critical to prevent confusion or misrepresentation.

PROCESS

  • Scripted and storyboarded the video to highlight key app features and flow.

  • Coordinated with UX/UI and development teams to capture accurate screenshots and ensure feature representation.

  • Directed animation production and collaborated with a voiceover actor to enhance clarity and engagement.

  • Designed visuals to be shareable across multiple channels, including email and social media.

RESULTS

  • App downloads increased +180% following video release.

  • Video drove engagement across internal and external channels, supporting the launch campaign.

REFLECTIONS

  • Close collaboration with UX/UI and development teams ensures accuracy and avoids miscommunication.

  • Cross-channel distribution maximizes reach and impact for digital campaigns.