Project Goal:
Design a wine label that visually embodies "Camino Cielo", while drawing inspiration from Jacob’s Ladder.
The goal was to create a label with a timeless, engraving-style illustration that captures the elegance and mystique of the name while incorporating rich red tones that reflect the wine itself.
My Role:
As the Freelance Visual Designer, I developed the concept and illustration, blending traditional engraving techniques with a modern approach. I worked closely with the client to refine the visual narrative, ultimately depicting an angel at the start of its ascent up Jacob’s Ladder. I also help guide print decisions, ensuring the red tones complemented the wine and the matte finish enhanced the label’s tactile quality.
Tools Used:
Adobe Illustrator – design layout, typography, and final composition
Procreate (iPad) – hand-drawn, engraving-style illustration.
Stakeholders:
Martian Vineyard Wines
Print Vendor
Project Goal:
Revitalize existing Google Display Ads to align with our new branding, ensuring consistency across digital platforms. By integrating updated visuals and messaging, we aimed to improve engagement, strengthen brand recognition, and optimize ad performance across both social media and Google Ads.
My role:
As Senior Graphic Designer, I collaborated with our SEO, Content and Creative Team to produce visually engaging, on-brand ads. I designed layouts that incorporated branded shapes while using strategic image editing, such as selectively allowing elements to break out of frames, to create depth and visual interest.
Tools used:
Adobe Illustrator - for layering images and exporting for web to ensure file size
Adobe Photoshop - edited imagery to align with brand guidelines
Monday.com - collaboration and approvals with SEO, Content, and Creative
Stakeholders:
Content (marketing)
SEO (marketing)
Creative (marketing)
Project Goal:
Create a gated resource for travel healthcare professionals, simplifying state licensure by consolidating accurate fees, requirements, and timelines into one easy-to-navigate guide. We aimed to provide value to healthcare workers while driving lead generation through strategic content marketing.
My role:
As Senior Graphic Designer, I led the visual direction, ensuring a clean, engaging, and brand-aligned layout with our other Graphic Designer. I refined page designs, selected and edited state-specific imagery, and collaborated with stakeholders to balance clarity, functionality, and aesthetics.
Tools used:
Adobe Illustrator - designed layouts and used branded shapes for visual elements
Adobe Photoshop - edited Getty Images to brand standards and use of AI to enhance some images
Adobe Acrobat - organized and combined files for seamless collaboration with the design team
Asana - coordinated with stakeholders for feedback and project management
Stakeholders:
Nursing (sales)
Content (marketing)
Social Media (marketing)
SEO (marketing)
Project Goal:
Develop a cohesive set of two-toned icons that enhance readability and visual hierarchy while seamlessly integrating with our content. These were designed to complement messaging across blogs, emails, our website and app.
My Role:
As Senior Graphic Designer, I led the design direction, creating a system of icons that balanced aesthetic appeal with functionality.
The two-toned approach allowed key elements to stand out while maintaining a unified brand look. I worked closely with the content team to ensure each icon reinforced the accompanying messaging and aligned with the overall brand identity.
Tools Used:
Adobe Illustrator – designed scalable, web-friendly vector icons
Stakeholders:
Content Team (Marketing)
UX/UI (Dev)
Creative Team (Marketing)
Project Goal:
Celebrate our company’s move to a new building while unveiling our refreshed brand identity. The "Day One" Box served as a tangible introduction to the brand’s new look and feel, reinforcing company culture and excitement after months of collaboration with a third-party agency.
My Role:
As Senior Graphic Designer, I played a key role in executing the visual design of the box, ensuring it aligned with our newly established brand identity. I collaborated with our other Graphic Designer, Communications/PR, and our print vendor to refine the design, review proofs, and ensure high-quality production. My focus was on creating a design that felt both celebratory and brand-cohesive while balancing aesthetics with production feasibility.
Tools Used:
Adobe Illustrator – designed packaging layouts with vendor templates and incorporated brand elements
Monday.com – collaboration, feedback, and approvals across teams
Stakeholders:
Creative Team (Marketing)
Communications/PR
CMO & Director of Marketing
Print Vendor
New branding means new booth!
In this project I was able to work with brand directors, social media strategists, and healthcare recruiters to best represent our new brand in a 10x20 ft booth.
Additionally, some print and promo helped assist the energy and life in this new brand launch.
Support and direction of visual graphics
All branding and digital assets were created while working at Fusion Medical Staffing.
In this weekly exercise, I challenged myself to create a collage based purely on emotions from that week.
Advancing Dot’s Pretzels branding and presence online.
This project included research of competitors, composition of UX/UI, and evolving the brand to reach a wider audience via an Amazon Storefront.
All branding and digital assets were created while working at Brand Knew.
Promoting SU2C mission via social media.
This project entailed creating posts that spread awareness and engaged an audience in a unified fight against cancer.
All branding and digital assets were created while working at Brand Knew.
Building Fleq’s brand and website.
Using UI/UX design, this project grew Fleq’s website to be more effective and translate their brand voice.
All branding and digital assets were created while working at Brand Knew.
Rebranding Sioux City Sarsaparilla’s logo and package design.
Over 300 logos were created in this process, and once the shown logo was selected, a marketing campaign and package design was then followed.
Final product did not move on with SSC
Promoting local engagement with Pikes Nurseries.
As winter was coming to a close, Pikes Nurseries in Kansas City, MO created a campaign to promote spring sales. This concept reinforces their availability and passion for the spring time.
Conceptualizing a brand and voice for on-campus work at Azusa Pacific University.
Work included creating a brand, raising engagement via social media and advertisement.
All branding and digital assets were created while working at APU.
A short social media campaign promoting love to those who deserve more.
Those included:
- Ocean Alley
- The Arcs
- Francis Chan
- Kanye West
